Velveteen Dream Quotes

Advertising is the life of trade.

Advertising is a wonderful lubricant for business, if it's used properly.

Nobody counts the number of ads you run; they just remember the impression you make.

There is no such thing as a permanent advertising success.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

All the spending is an amplifier. If your message dos not resonate with enough people, spending on its own doesn’t maker s difference.

A lot of stuff that I'm involved in is about branding.

Advertising is a nebulous beast at the best of times.

Think of a pitch in terms of advertising: You're trying to hook a reader the way a commercial tries to hook a detergent user.

The right name is an advertisement in itself.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.

Advertising in the past has been predicated on a mass market and a captive audience.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Driving up the value of the advertising is a big commitment for Microsoft.

The more informative your advertising, the more persuasive it will be.

If your advertising goes unnoticed, everything else is academic.

Sponsorships and marketing are oftentimes pretty short-lived. From a company's standpoint, they're often not looking to do tremendously long contracts. They're always trying to catch the next big thing.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

Marketing is designed to bring people into something.

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.