Cyrus McCormick Quotes

If you have a great product but no one knows about it, it's history.

Popularity has everything to do with business and nothing to do with music.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

If you have a great business, if you're great at your craft people should be coming in there. It shouldn't be this secret.

Trump is a branding expert. He is a marketing genius to some extent.

A lot of stuff that I'm involved in is about branding.

TV ads let people know you're still around. Not only do they sell albums, they give you a high profile. They let people know you're out there and working.

It's the power of the brand. We've never formally advertised.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

Advertising is a wonderful lubricant for business, if it's used properly.

The right name is an advertisement in itself.

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Advertising is the principal reason why the business man has come to inherit the earth.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

Advertising is the life of trade.

Commercials capture your attention, that's all.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Without promotion, something terrible happens... nothing!

Advertising is what you do when you can't go see somebody. That's all it is.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

A brand can have huge hype but still only be a tiny business.

This business is all about being seen, and the more people see you the better.