Claude C. Hopkins Quotes

A lot of stuff that I'm involved in is about branding.

It's the power of the brand. We've never formally advertised.

Name recognition takes time.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

I think it takes 30 years to build a luxury brand.

I'm a big believer that it doesn't matter what you call your company, nobody ever notices.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

Unfortunately, being a brand is really important nowadays.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Channel brand is so key.

Every great brand is like a great story.

Victoria's Secret is entitled to brand themselves the way they want to.

If you want to be a national brand, damn act like it.

One of my mentors schooled me on branding before it was a cliche term in the game.

Branding is deliberate differentiation.

Personal brand equity erodes much faster than corporate brand equity.

Everything in our world is branded.

Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

I think I am one of the smallest surviving brands.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

Kmart appreciates and supports exclusive brands.

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'