Matthew Vaughn Quotes

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The right name is an advertisement in itself.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

We don't use the trademark to market anything. It's our identity.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

'Have you ever considered changing the name Nasty Gal?' is probably the dumbest question I've ever heard.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Victoria's Secret is entitled to brand themselves the way they want to.

If our employees are wearing the Uber sweatshirt to the grocery store, that would make me feel great.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

To me, a 'brand' sounds evil.

Your company's most valuable asset is how it is known to its customers.

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.

I think I am one of the smallest surviving brands.

I think it takes 30 years to build a luxury brand.

Kmart appreciates and supports exclusive brands.

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

I do find it a bit disconcerting when your name becomes a brand.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.