Patrick Cox Quotes

You cant really put a value on the UFC name. That alone has value in itself.

Supreme wasn't meant to be a brand... It's a good name, but it's a difficult one to trademark.

Even though brands are created by people, they belong to the corporations.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

I think I am one of the smallest surviving brands.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

I think it takes 30 years to build a luxury brand.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Unfortunately, being a brand is really important nowadays.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

We don't use the trademark to market anything. It's our identity.

Brands are all about trust. That trust is built in drops and lost in buckets.

I take my brand very seriously.

We feel a brand should be free.

You know what, every decision I make is in the best interest of my brand.

You can't back-engineer a brand.

It's all about brand exposure, building your brand, building your image and just getting to that next level as an athlete.

Personal brand equity erodes much faster than corporate brand equity.

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.