Saul Bass Quotes

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.

I think I am one of the smallest surviving brands.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

A great trademark is appropriate, dynamic, distinctive, memorable and unique.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

The whole point of corporate mascots is to be distinctive. No one in his right mind would ever confuse the Hamburglar with Mayor McCheese.

My husband is in branding. He brands places - cities, institutions.

To me, a 'brand' sounds evil.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

Most brands started from a strong base and kept a strong belief.

I think it takes 30 years to build a luxury brand.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

Kmart appreciates and supports exclusive brands.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

No one is going to understand your brand better than you.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

I'd love to build a brand, a legacy.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

Unfortunately, being a brand is really important nowadays.