Emily Weiss Quotes

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

Channel brand is so key.

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.

Brands are about editing.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

One of my mentors schooled me on branding before it was a cliche term in the game.

A lot of stuff that I'm involved in is about branding.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

Kmart appreciates and supports exclusive brands.

No one is going to understand your brand better than you.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

Unfortunately, being a brand is really important nowadays.

I believe in emotional branding.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

You have to do what's best for the brand.

I never thought about branding when we were starting our production company.

Great brands are meant to be great aggregators.

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

Every great brand is like a great story.