The Weeknd Quotes

Branding is deliberate differentiation.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

I never thought about branding when we were starting our production company.

I am crazy for good branding and really admire companies that get it right.

Type is your brand.

A lot of stuff that I'm involved in is about branding.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

A great trademark is appropriate, dynamic, distinctive, memorable and unique.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Mastering the paradox of star brands is very difficult and rare - fortunately.

Channel brand is so key.

My husband is in branding. He brands places - cities, institutions.

From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.

'Shaggy' is a brand.

Everything in our world is branded.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

The minute you can be predicted, as a brand, you've got a problem.

It's the power of the brand. We've never formally advertised.

The most dangerous thing for a branded product is low interest.

The right name is an advertisement in itself.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.