Brand Enhancement Quotes

Advertising is to a genuine article what manure is to land, - it largely increases the product.

I would never diminish the quality of Hermes. Hermes can be an even rarer and greater quality business, if they ever wanted to work with us.

As we've come along, we've educated our audience, getting them to understand that brands do not compromise entertainment. For us, they enhance it. They enable it.

There's a substantial difference between dumping 100 copies of the 'Telegraph' at a Connex South Central station and giving away copies of the 'Business' with the 'Mail on Sunday.' 'This kind of circulation is valuable and enhances the brand. Leaving them anywhere willy-nilly devalues the brand.

We need to uptick our image with everyone, including one-armed midgets.

Sometimes when you work in advertising you'll get a product that's really garbage and you have to make it seem fantastic, something that is essential to the continued quality of life.

With all the new media outlets out there, with all the noise, a voice of authority and calm like Vogue becomes more important than ever. The more eyes on fashion, the more opinions about fashion, the more exploration of fashion around the world, the better it is for Vogue. Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation.

Moving our headquarters to Chicago is another significant step in our journey to build a better McDonald's. This world-class environment will continue to drive business momentum by getting us even closer to customers, encouraging innovation and ensuring great talent is excited about where they work.

In general, what we want to do is to elevate Volvo's brand positioning, and we feel the main lever to achieve that is to develop more higher-tier products.