Augusten Burroughs Quotes

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Everyone knows that when you look at a television ad, you do not expect to get information. You expect to see delusion and imagery.

What we see is what they're trying to sell us.

Consumers have to understand that the purpose of these claims is to get them to buy the product.

Advertising is speech. It's regulated because it's often effective speech.

I would rather die than see my face in a car advertisement.

But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

In terms of merchandise, you can't force anyone to buy something.

People don't like to be sold, but they love to buy.

Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

Marketers are out there trying to figure out how to get your money out of your child.

When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

WARNING: POLITICAL ADVERTISING CAN LEGALLY DISTORT THE TRUTH.

The marketing of anything is full of exploitation and lies and hype.

I think the ongoing discussion of the world of advertising is, 'Where is the soul in advertising?'

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

To me, all business is the same it's just the product that's different and you can have a diamond in your hand, but if you don't market it correctly, it just becomes another piece of coal.

Once you become more like Madison Avenue, you become acutely sensitive to what's going to annoy your clients.

Without a doubt, what drives sales is letting people try our products.

a salesman is an it that stinks to please but whether to please itself or someone else makes no more difference than if it sells hate condoms education snakeoil vac uumcleaners terror strawberries democ ra(caveat emptor)cy superfluous hair