Noam Chomsky Quotes

Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.

If you really think about it, when watching television, you have product placement all the time.

Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.

Commercials capture your attention, that's all.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

Sometimes when you work in advertising you'll get a product that's really garbage and you have to make it seem fantastic, something that is essential to the continued quality of life.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

Advertising is an environmental striptease for a world of abundance.

If it doesn't sell, it isn't creative.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

I travel a lot to promote the perfumes and to do the commercials.

I've done a dozen or two dozen infomercials.

I think the concept of commercials, for example, I have had offers to do songs in different commercials, and it is not what I have liked.

Nothing you see on TV is real.

Certainly we're going to continue to see those commercials that I call 30-second drive-by shootings. And they're going to have a lot of money to do it. But we're going to combat it.

I never saw anything funny in a car commercial - but that's OK. Whatever they wanted to do - it's their product and I'm the spokesperson, and I'm going to deliver.

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

TV is what sells your product.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Advertising treats all products with the reverence and the seriousness due to sacraments.

Advertising doesn't create a product advantage. It can only convey it.

Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.