If something's true and sincere, it happens regardless of marketing. The more I talk about it, the more I'm telling people how they should react. And that is an asshole.
How did we get to the point where we're paying for bottled water? That must have been some weird marketing meeting over in France. Some French guy's sitting there, like, "How dumb do I think the Americans are? I bet you we could sell those idiots water."
Advertising is the art of convincing people to spend money they don't have for something they don't need.
I think that any time reality doesn't match your expectations, it means that marketing was involved.
Every McDonald's commercial ends the same way: Prices and participation may vary. I wanna open a McDonald's and not participate in anything. I wanna be a stubborn McDonald's owner. "Cheeseburgers?" "Nope! We got spaghetti, and blankets."
The elections are run by the same guys who sell toothpaste. They show you an image of a sports hero, or a sexy model, or a car going up a sheer cliff or something, which has nothing to do with the commodity, but it's intended to delude you into picking this one rather than another one.
If you come up with something that's useless and promote it the right way, everybody will have to have it yesterday, even though they get up the next morning and wonder why they bought it.
The culture industry not so much adapts to the reactions of its customers as it counterfeits them.
The point is that if a book that had been published three years ago started to sell twice as many all of a sudden it probably wouldn't even get noticed. People wouldn't be tracking it. The system has cleaned up its act an awful lot but the best-seller list system is not an entirely foolproof thing.
Every time you're exposed to advertising in America you're reminded that this country's most profitable business is still the manufacture, packaging, distribution, and marketing of bullshit. High-quality, grade-A, prime-cut, pure American bullshit.
Hubspot's leaders were not heroes but rather a pack of sales and marketing charlatans who spun a good story about magical transformation technology and got rich by selling shares in a company that still has never turned a profit.
When the film was presented in New York, the distributor reproduced the fountain scene on a billboard as high as a skyscraper. My name was in the middle in huge letters, Fellini's was at the bottom, very tiny. Now the name of Fellini has become very great, mine very little.
Kids books Grownup books That's just marketing. Books are books.
"Global culture" is of course not a culture: it's the global marketing and imposing of commodities and images for the interests of the few at the expense of the many.
Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.
What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ.
Consider our difficulties avoiding junk food and overspending. Such addictions were carefully planned-for by professional marketing teams.
Who among us wouldn't rush out and buy a Pepsi if we thought it would make the Osborne's disappear?
Advertising is 'an evil service'.
In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.
Most women's magazines simply try to mold women into bigger and better consumers.
I really believed it was important to explain to our young audience that expectations based on people who are trying to sell them things are unattainable.
Not one man in a beer commercial has a beerbelly.
Fashion is one of the most intellectually vacuous industries. We had to manufacture desires to get people to buy our products. We were selling people countless things that they didn't need.
Maybe it's naive to say, but it almost seems like, in the past, people tried to sell you something you would actually need, like a hammer or a broom or a toothbrush. But now there's this notion that they can sell you anything. And all they have to do is convince you that you need it.
