Joe Canzeri Quotes

It’s better to be quotable than to be honest.

Image has become everything.

My clothes, my stockings, my wigs were a matter of public discussion …. Columnists asked me about anything and everything—except my job. Women's magazines and women's pages featuring articles about me—sometimes without bothering to interview me. Cartoonist delight in sketching me and my clothes and swelling girth. and always the whispers and speculation about my sex life—how much, and with whom.

In selling a horse praise his bad point, and leave the good ones to look after themselves.

If you know anything, deny, deny, deny. I want to save Fascism.

In a campaign, impressions can be much more important than facts and debate.

I always want harmony within the band. I want it to work.

When I get down, I can sense my teammates looking at me, and they can get down as well. That was something I had to learn over the years.

You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.

When you're responsible for leading a group of young people, you have to be positive. If you're not, you shouldn't be in your job, should you?

From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.

Obviously, people in the media speak a lot when things aren't going right, but we as players do communicate with each other. Maybe it doesn't come across as being loud on the pitch - and you don't see it as much - but we do speak when things aren't going as well as planned.

As a player, I've always been interested in understanding the coaches' minds, in seeing how they made a group function.

I have my way of doing things, because I am that way, I try to raise my voice to motivate team-mates and make them aware that if they lose a ball it is not a problem, so I try to motivate my team-mates and to speak to them and, because I see the game from the back I see everything in front of me; communication on the field can help a lot.

In order to be successful you need to have a good team with a good core, so my whole thing is that I was always encouraging my teammates, and I try to lead them by example to play together, to play as a team.

I think what IBM is excellent at is using their sales and marketing infrastructure to convince people who have asymmetrically less knowledge to pay for something.

The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.

When a lot of players come to a club, it can be difficult to gel because you don't know each other properly.

People usually think that it is the coach who has to raise the spirits of his players; that it is the coach who has to convince his footballers; that it is his job to take the lead all the time. But that's not always the case.

One night, I was chatting with a group of 16-year-old girls over a few drinks about a name for the record store ... A bunch of ideas were bounced around, then, as we were all new to business, someone suggested Virgin. It smacked of new and fresh and at the time the word was still slightly risqué, so, thinking it would be an attention-grabber, we went with it.

Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.

Writing is a key differentiator. I've used it for 14 years. Writing will not just lead to differentiation. Writing is the credibility you need to create buyer confidence

A brand that stands for what all brands stand for stands for nothing much.

The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it

You can stick a BMW badge on a dead cat - and people would still buy it.