Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
People got extremely comfortable with being able to turn on their television and see MTV say, "This guy's hot you should buy this record."
You can't show me an ad on TV with hard bodies and say I have to buy that car. You have to tell me why that car is better and safer than another car.
We're all subject to the daily pressures of consumer persuasion.
If you can sell green toothpaste in this country, you can sell opera.
You get all your team together ... and you say, Gentlemen, this week we will be selling tacos, not nachos. Whether they really are tacos doesn't matter. If we tell you guys they are tacos enough times, you'll believe they're tacos.
This was the wonder of advertising; the complete absence of cynicism. It may have many mansions, but it has no room for Doubting Thomases.
A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.
