Advertising Strategies Quotes

Marketing is too important to be left to the marketing department.

I don't smoke, so they never sent me a copy.

When I was in advertising we used to pull them in with naked women. Now I do it with swastikas and uniforms.

Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.

When you are starting to run an online business, you need to narrow down a niche market and be able to stick with it until you have a good profit coming in. This can take a while, so you need to have a great deal of patience to make sure that your business is moving in the right direction.

Now it really is, believe it or not, 90% of the films are green lit, not by the studio heads, but by the marketing department.

In my opinion FOX is known for being a network that just advertises, and that's pretty much how they get their viewers.

If you look at the history of how information flows, there was a time that newspapers were kind of in the place that Google and Facebook are now - how do we get more people to buy a copy? Then there was a shift in the early 20th century. They needed to do better, and readers and consumers demanded that of them.

Without publicity, no good is permanent; under the auspices of publicity, no evil can continue.

Certainly we're going to continue to see those commercials that I call 30-second drive-by shootings. And they're going to have a lot of money to do it. But we're going to combat it.

The way companies hang on to their marketshare is by being scared.

I've never had the experience of 10 years at Unilever and five years at Coca Cola. But I'm not the marketing director who only wants 25 per cent a year on the revenues. In the old days, you sold something, and you would be happy. At Ajax, we thought we needed more from that than selling a seat and making five grand.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

I worked at Military Media, an advertising agency for military-base newspapers. Don't ask, I won't tell.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.

Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.

Critics of consumer capitalism like to think that consumers are manipulated and controlled by those who seek to sell them things, but for the most part it's the other way around: companies must make what consumers want and deliver it at the lowest possible price.

Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.

As a child, I wanted to go into advertising. I had a love affair with the advertising industry.

Of course, the young male demographic has always been the target demographic for 'Star Trek,' the men ageing fifteen to about twenty-five or thirty, a very tough market to appeal to.

When I was working at the game company, I wasn't just doing graphic design, I was doing the entire product management, so I would do the graphic design, I would create the advertisements, even the catch copies. I would figure out what kind of packaging and design of the packaging, so I was basically doing total product management at that time.

You sell your candidates and your programs the way a business sells its products.

I'd want to start being a creative director of a specific line, like Adidas, for example. If they called me up to collaborate on something, I would do it.

Too many ads that try not to go over the reader's head end up beneath his notice.