Jeff Zucker Quotes

In my opinion FOX is known for being a network that just advertises, and that's pretty much how they get their viewers.

Market size, particularly when you're dealing with major media markets, has an impact in terms of gathering attention.

Pay-per-views and television are so fast-paced. It's very hectic.

Radio has always been a niche business. Cable television has always been a niche business. Magazines have always been a niche business.

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

I think USA has a great handle on programming and content. They know their viewers and they know what works... Character driven programming!

A magazine is simply a device to induce people to read advertising.

People think that if you get a lot of views, the ad truck just shows up at your front door. That's just not true.

When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

As a creator, I want my content to be where people can watch it.

Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.

I think everybody in news understands that the audience that watches for more than an hour is not your target audience - because those people are on life support.

OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

The market for local advertising is in the billions.

As a performer you are being used to keep people watching so the commercial endorsements that support the network can be seen by as many people as possible.

Advertising in the past has been predicated on a mass market and a captive audience.

I'm just saying if you want to reach large audiences, then rely on professionals, meaning people who are in the industry and are trained for it, rather than just idiot savants.

The key measurement will not be how many people are watching the Univision network. But, believe me, I still think we are going to grow and are shooting for No. 1, and that spot is certainly on our radar. But engagement will be the focus and the main measure.

Driving up the value of the advertising is a big commitment for Microsoft.

In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.

The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio; in fact it pays the bills.

Entertainment and information work well together.

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.