Media Marketing Quotes

The parallel we like to make.... is the idea of becoming the next Warner Brothers, which is a company that creates the content, but they also produce the content. They also distribute; they also market. So we say that because Fine Bros. and Warner Brothers is fun to say.

In my opinion FOX is known for being a network that just advertises, and that's pretty much how they get their viewers.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

When people look at the ratings and they're bad, I think people can get an idea of "Why would they even make the show?" And to a certain extent, original programming for any network is a loss leader to try to get you to keep the channel on your cable package.

I'm a commercial director; I do some very very commercial stuff in the commercial world. My music videos are always analyzed. I need to think about what the audience is going to think.

Youku Tudou has helped transform how media and entertainment-related content is distributed and marketed since our inception.

New Rule: News organizations have to stop using the phrase: "We go beyond the headlines." That's your job, dummy. You don't see American Airlines saying, "We land our jets on the runway"!

Publicists cater to bloggers because they can play them; bloggers cater to publicists because they want their ads.

I'm not boring. I used to be the guy that sells the most pay-per-view before Conor McGregor, so I don't think I'm boring. If I would be boring people would not buy my pay-per-view.

I skip through the programming to watch the commercials.

People always say there's no such thing as bad publicity, and you always think they're right, because it seems self-evident: nobody's going to buy a magazine that nobody ever talks about, so people should want to buy a magazine that everybody's talking about.

When I write a film, I have already made the trailer

The problem is, with a lot of children's films, they are very commercial.

Half the battle with successful podcasts is in the naming; here, the big media owners have a lot to learn from the smaller operators.

I studied broadcast journalism at Pepperdine University. After a short career in television with MTV and later on at FX Network, I found my true calling in Eventbrite.

Children go from being a kind of cultural protectorate to the Junior Auxiliary of the tube-watching nation at large, and programs are designed for them on the same principle as they're designed for grown-ups: as a way to sell eyeballs to advertisers.

Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.

I totally understand the promotional aspect of our show and the business end of it. We're putting something out there that we're really proud of. It's not like we're saying, "Hey, come watch our show," because it sucks.