Jeff Nichols Quotes

If you can market smut and toilet paper, you can market movies.

Marketing movies is hard.

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

Between Twitter and Facebook, early word of mouth for a film can destroy it immediately or take something you've never heard of and make it a huge hit.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

I still don't have a publicist. If I'm in a film, you have an obligation to promote it, I'll do as much as I can.

I don't sweat the Internet. You know, it's still something I enjoy as a movie geek myself to get on and, like, look at all the websites; however, when it comes to marketing a movie, the Internet is still not the thing that gets people to the theatre.

Across the board, Australian films need to have a lot more money spent on selling them.

I never knew how much you had to do to promote a movie, and I can't imagine what it would be like if you didn't like the movie you were promoting.

It's so much easier when you're promoting a movie that you like!

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

You've got the movie, distribution, and marketing. All are equally important, so educate yourself on how to do the best you can at each of them.

The [film] industry, from the franchise on, has dramatically changed, not just with us, but with social networking. The social working has changed dramatically, especially in the way you promote films. It's instant.

We made the joke when we screened 'Bucket List' that there was 100% desire to see amongst our demographic with a 40% ability to get them to see it.

The award is important in order to bring people to the movie theater. That's the only principle meaning of any award.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

I've been told my movies are difficult to market.

You know, I've sold a lot of bad movies in my time.

As a filmmaker, I wish we didn't have to do trailers at all, quite honestly. I wish we didn't have to do posters. I wish didn't have to give anything away. I wish people could just come in the movie blind. But as an audience member, I respect that you have to tell an audience that this is worth your time.

It's a big battle to bring quality stuff into theaters across America, for sure.

Sometimes, I feel promoting a film is a more difficult task than acting!

On the movie side of things, the difficulties come with so few movies being made, and when they are, it seems that it's a marketing game. Story sometimes takes a backseat to that one grand marketing idea.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

We have to promote a movie. It's just extraordinary that everybody I'm talkin' to loves this movie.