Michael De Luca Quotes

The [film] industry, from the franchise on, has dramatically changed, not just with us, but with social networking. The social working has changed dramatically, especially in the way you promote films. It's instant.

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

I think Warner Bros. are probably some of the best people in marketing films in the world.

It's unfortunate that it's not realistic that you can get people to come to a movie theater not knowing anything about the movie.

Between Twitter and Facebook, early word of mouth for a film can destroy it immediately or take something you've never heard of and make it a huge hit.

As a filmmaker, I wish we didn't have to do trailers at all, quite honestly. I wish we didn't have to do posters. I wish didn't have to give anything away. I wish people could just come in the movie blind. But as an audience member, I respect that you have to tell an audience that this is worth your time.

The beating heart of your story... that's not what shows up in a trailer. The other stuff is what shows up in a trailer, because that's what gets people in to the seats, and that's how studios make their money.

The average movie-goer in this country sees six films in a year. That's one every two months. What the studios are trying to do is make sure it's their movie.

There's guys like me who aren't going to the theater, so distributors are leaving money on the table.

Digitization has altered the nature of the film industry. Social media, especially, has become a decisive factor in determining a film's box office success.

I think of 'Beyond The Clouds' very fondly. Yes, it has not been seen by a lot of people in theatres. I had anticipated more people would watch it. But that has to do with something I don't know well: marketing. A lot of people didn't even know that it was a Hindi film.

Commercial hit films such as 'Bajrangi Bhaijaan,' 'Talaash,' and 'Kick' had big superstars to sell them; that may not have been the case if it were just me.

We live in a world where people consume most of their information on the cell phones. Anyone promoting a film or TV series is well served if they can create an active social media experience. It's the reality of the modern world.

If you're not grown up enough to understand that a trailer is not done by the director, then fine. Judge the movie from the trailer.

The internet is the most underutilized advertising medium that's out there.

One of the big problems we had was, 'Where are we going to put the trailer?' So now they've found places - they did 'A Walk in the Woods,' they put it with that movie 'War Room,' they put it with 'Ricki and the Flash.'

When I was out promoting 'Selma,' I became aware of so many other films that ought to be getting distribution. And this is a problem I can do something about because of my experience.

When my second film 'Dus' released, I was still getting compliments for 'Tum Bin' because it was a hit on satellite channels.

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

If you can market smut and toilet paper, you can market movies.

Your film really needs to call audiences to theatres.

Film industry people don't read books.

The idea of being associated with Bollywood prompted me to get into DVD distribution.

I've definitely pitched some viral ideas and do have a pretty good understanding of the Web.

I just stick to my job, which is acting. Things like posters, publicity material, and promotions are entirely the film-maker's prerogative. I don't get into all of that.