Vijay Krishna Acharya Quotes

You have to understand that you are not making the film for yourself; you're making it for the audience. If I am asking my audiences to buy tickets, I owe them the worth of their money, and I owe them entertainment.

Your film really needs to call audiences to theatres.

The award is important in order to bring people to the movie theater. That's the only principle meaning of any award.

Our only competition in the theater is boredom, because if I'm bored with a play, if I'm revolted by a play on stage, with the Broadway prices, especially today, I'm going to walk out and not come back and pay that price again.

The industry has to have the audience in order to make these films. So it's a serious thing - how do you get people to leave their houses and go to the theater?

Australians just don't see that many Australian films, but it's also our responsibility as filmmakers and the responsibility of the funding bodies to remember that audiences want to be entertained, and people are entertained in lots of different ways.

All the audience cares about is what you put up on the screen.

Film making is an expensive, as well as a serious business. We should be able to entertain our audiences, who are fully aware of what they want. Every filmmaker has a different point of view and presents facets of society.

I think the movie industry has to pay attention that we need to make good quality films, or we are never going to get the business back.

Theater audiences don't pull punches. They'll let you know when they're feeling ripped off.

The distribution systems and the cinemas have adopted to the blockbusters, and they now get their main income from selling popcorn, and if you don't make a film that sells popcorn, it's very hard to get it out there.

When I am filming dramas, I lean towards doing what the public wants to see from me.

Akshay Kumar is a senior in the industry, and I consider myself lucky to be working with him. Each film of his opens to a packed house. Today, a film will sell only if you have a story. The audience is smart and won't be taken for a ride. And I'm confident about my movies.

Regardless of what film you make, you want people to watch your film, and you ultimately need commercial success.

Marketing movies is hard.

I think Warner Bros. are probably some of the best people in marketing films in the world.

I want to be surprised and entertained by a movie, so that's what we're trying to do for the audience. Obviously, we also have to sell the film.

Cannes Film Festival prefers political films. We have to target certain festivals based on our films.

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.

When a common man is discouraged to buy a movie ticket, it becomes a concern for the entire film industry. I think entertainment tax is too steep.

A stage show's popularity depends on its organisers and the public, but primarily on the performer.

When you're spending $100-plus million dollars, you need to give the audience what they want.

The audience wants something that entertains them, and whether that entertainment is in the form of a physical match or in the form of a skit or video or promo, it's our job to deliver it to them, to the point where the audience becomes the biggest champion of our brand. And if we can't match that, then we're falling short.

With television, attention spans have been shortened. It's something we have to fight against: the dumbing down of the audience. To be part of an audience is a privilege. To be with the people on stage, to let them reach you. If you're doing a million other things, they won't reach you.