Vijay Krishna Acharya Quotes

The industry has to have the audience in order to make these films. So it's a serious thing - how do you get people to leave their houses and go to the theater?

I really believe at the end of the day, regardless of how noble you are or how patriotic the film might be, it has to serve as entertainment in order for your audiences to come into the theatre and watch it. Otherwise, audiences will wait and see it a few months later when it is premiered on television.

The award is important in order to bring people to the movie theater. That's the only principle meaning of any award.

It would be real nice to have some kind of bell or whistle attached to this film - it would give it a longer life. People seem to need that validation to go to a film these days.

I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.

You know, it's not the people in Hollywood who go to see movies that will make a movie successful; it's the people all around the country; it's word-of-mouth.

I care about the box office, so that's why I go from town to town: because I want people to see it. I would give it for free; I just want those houses full of people watching it.

I believe in one thing, and that is content, because if your content is strong, the film will surely be hit at the box office.

There are films where the promos reveal all the punches and when you go to watch the film you feel like having seen it all. Such films don't last after a good opening.

Big-budget movies might have huge marketing budgets, but only some films have the content to stand out.

I've always wanted to be an actor who connects with families because once they come to watch your film in the theatres, it becomes a big deal. That's how you sell four tickets at one go.

You can make films, and often, they get released on four screens in the U.K. Although it's been interesting and good for you, if no one's seen it, what's the point?

Attention spans are so limited and ticket prices so high. We're anyway in a business of manipulating emotions. But each film needs to be positioned truthfully so that people don't feel cheated.

There are things that are happening way earlier than that when it comes to someone deciding whether they're going to spend x amount of millions of dollars on a movie. I want $100 million success. The moviegoer is the person I'm more interested in than the Academy.

Well, it's so cheesy to say but you can't find a comedy director who makes movies for critics. When a movie does $580 million worldwide, I'm not saying that proves anything except people were enjoying the experience.

Obviously, I try to make the films work for an audience. That's the main point of making a film, and in retrospect, one can see that certain films, let's say Leaving Las Vegas, demonstrated its own success.

My previous movie before 'Life Is Beautiful' was the same; they didn't release it so much in United States.

You put a movie star or a bunch of movie stars in a movie, it doesn't mean people are gonna go see it. It's been proven time and time again.

If you look at who drives the box office numbers at these films, it's men.

Multiplicity was a movie that tested really well. People seeing the movie really liked it, but then the studio couldn't market it. We opened on a weekend with nine other films.

The only reason why I would like to be accepted? Because if your movies don't do well, after a while you don't get to make any more movies.

Anytime you make a movie, the goal is a wide theatrical release, with the right distributor.

I've been told my movies are difficult to market.

Between Twitter and Facebook, early word of mouth for a film can destroy it immediately or take something you've never heard of and make it a huge hit.

If the script is right, I'm not above doing a movie with broad appeal.