Film Marketing Quotes

I think when you make something that is non-mainstream and people don't have automatic way of consuming, like you don't have a big star, or a hit song or marketing money then you need to find some way to make audience aware of your film.

I make movies for teenage boys. Oh dear, what a crime.

They pulled Resurrection out of the theatres, so it was running in New York and I was nominated for the Oscar and there was no ad in the newspapers to say it was running. So it was literally killed.

I did not want 'Battleship' to be perceived as an American war film. I wanted to do everything I could to make the film accessible to a global audience. It felt like bringing an alien component to the film would help take the American jingoism out of it.

When I was out promoting 'Selma,' I became aware of so many other films that ought to be getting distribution. And this is a problem I can do something about because of my experience.

It's too expensive, that's the thing nobody wants to talk about. It is too expensive to make movies. That's not true, it is too expensive to market movies. Making movies is not.

I don't think you can name a good picture where the production or the possible promotion isn't "cast-contingent." That means the film needs not just star power but star box office power.

When I was a kid, I was always enamored by - I appreciated the movies, and I was able to see them on VHS when I was a kid, but I was so enamored by the one-sheets and the posters. I had them in my room when I was a kid.

Personally, I consider 'Titanic' the most brilliant example of successful counterprogramming; the film actually countered itself by embedding an epic chick flick within a classic disaster movie.

There are two types of films - one made by the big-time producers, the other is low budget stuff made by some producers who make films for the heck of it, they complete their films for small amounts, sell it at low costs with almost no publicity.

Everything changes once you start trying to market the film. Part of you feels like everything is slipping away from you. For me, I don't want people going to the theater thinking it's going to be a laugh-a-minute comedy, like a Will Ferrell film or something. Because it's not.

The fact is that Hollywood, from as early as the sixties to the present time, has ghettoized cinema into the big industry, a marketing industry. In doing this, the audiences have lost touch with the aspects of film which were to be informative and educational and even spiritual.

Digitization has altered the nature of the film industry. Social media, especially, has become a decisive factor in determining a film's box office success.

In feature film world I'm very much...a hired hand. It's a world of Tom Cruise, Julia Roberts, Mel Gibson - they're able to produce and to star and it's, that's not my world.

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

With a feature film you're dealing with so much more money and you've got to be very aware of the fact that you're really working with an audience. You've got to have a relationship with the audience. Play with them and show them things you want them to see.

I never knew how much you had to do to promote a movie, and I can't imagine what it would be like if you didn't like the movie you were promoting.

Cannes Film Festival prefers political films. We have to target certain festivals based on our films.

When you work in film, you learn to appreciate a distributor. You can have this great little film, but if you don't have a distributor, you are sitting in your living room with a great little film.

I took an internship at Focus Features while I was in film school. I was really interested in how specialty movies were marketed and found their audience despite being about topics that were outside of the mainstream.

I would like to get a wider audience. With 'Tiger Zinda Hai' I reached out to Salman Khan's market, through 'Soorma' I can reach out to Diljit's fans. As an actor I want to have my own market too.

You know, in an ideal world, people would just be intrigued and go and see a film without knowing anything about it, because that's where you're going to have the most experience of a film, the biggest, the most revelation of a film. But at the same time, I think there are benefits of having seen a trailer where you actually look forward to seeing moments in a film knowing that they're coming up. I don't know which is better.

If you're clever enough and creative enough to get a good film made, then you should be clever enough and creative enough to find ways to get it out there, one being something like Jameson First Shot.

I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.

I did not make this a long film for its own sake. I wanted to make an entertaining film and offer it out there for those who want to see it. If word of mouth suggests there is an audience out there, hopefully their cinema will show it.