Mahira Khan Quotes

I believe that there's good content or bad content. You see interviews when somebody interviews a director of a movie that didn't perform well in the box office, and he says, 'The audience didn't understand my movie.' If people didn't go to buy the ticket, then you did the wrong movie.

Obviously, I try to make the films work for an audience. That's the main point of making a film, and in retrospect, one can see that certain films, let's say Leaving Las Vegas, demonstrated its own success.

You could say that Iron Man was a second-tier character, and it turned out very successfully. I simply think it's down to the movie itself, and whether people enjoy the movie, are involved in the movie, and that it entertains them. From that point of view, the movie has to stand alone.

I don't care how much hardware you throw at an audience. If they are not emotionally invested in the thing, it's zero. I can name a slew of films, but I have no ax to grind. I understand the commerce of Hollywood probably better than anyone.

I always tell younger filmmakers, it's not just about the acting or the art itself. It's about how big of an audience watches your film.

Films of stars as well non stars are working at the box office. People look out for content driven films.

My family believes in a good script and ultimately everything that is attached to it. I am more interested in a hit film than a good film.

Content is now the most import factor that decides a film's success at the box office, so we as filmmakers are all trying different stories.

It doesn't matter how big the film is - if the story is not good, it will not be accepted. Stardom can maybe pull audiences to theatres but beyond that it is all about content.

I want people to see my name on a movie, pay money and know they're going to be entertained for 90 minutes.

I would love to do films - ones that get seen.

I don't think there has been any increase in sophistication in the audience. When people are aware of a concept that's easy to understand, and there's an actor who will attract them to the theater and it's a movie that's funny three-quarters of the time, it will be successful.

The effort always remains that my new film outdoes my last in terms of performance and gets better box office success. Box office is the sole reason why I do films.

The problem with independent films is that they can be hit or miss. I've seen scripts that have blown me away. But there have to be all the right ingredients in place to make them work: the director, cast, publicity, distribution.

I certainly wouldn't mind if 'Jurassic Park' turns out to be commercially successful, and somebody says, 'Hey, you were in a box-office hit, and if you want to do another movie, we'll give you five million dollars to make it.'

I think people want to watch me in films, and that's why filmmakers want to work with me and tell stories.

Your film really needs to call audiences to theatres.

Making commercial cinema is very tough.

The super success of '3 Idiots' has taught us that cost of making a film is not important at all; it's all about things going well at the script level.

No one knows why a film does well or not. The reasons for this are not important. What is important is the intention you start the film with and the final state when the film releases on a Friday - whether people liked it or not.

My goal is not to make a 100 crore film but a film which has got content.

I think, it's important to understand how to release a film.

It's not necessary that every film has to hit Rs 100 crore box office, or the Rs 50 crore budget. If the film makes double of its project budget, we consider that a hit, and that also means that the film is in profit.

These days, you don't need a song or glamour to make your film work. It is all about a good story.

You can window-dress and promote a movie as much as you like but if the movie hasn't got substance and isn't an exciting movie, people won't watch it.