Shenaz Treasury Quotes

Instagram, Facebook, Twitter, and YouTube have sparked a booming industry of so-called influencers - people with large-scale followings who are paid considerable sums by large companies to tout their products or ideas.

To be a great concert marketer, we are shifting our focus from traditional media to online and mobile as direct ways to reach consumers.

It became obvious to me that if Abril was to consider itself a communications group, it could not remain indefinitely in paper and ink.

We are in the throes of a transition where every publication has to think of their digital strategy.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.

When I talk about the Internet, it's because young people are there. TV and radio are still what moves the masses, and you can't ignore that. But you also have to feed that monster that grows daily, which is the Internet.

Social and digital media is a bullet train, and that bullet train is not coming home.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

Social media marketers have already shown unusual savvy in executing campaigns in Brazil.

Just because someone uses Twitter doesn't mean they shouldn't use WordPress, and vice versa.

You can limit the number of invitations to an in-person fashion show, but you can't police the Internet.

There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'.

I started tweeting with the first film I directed. I found it the best way to promote it and to connect to the audience, and since then, it's been very helpful.

Anyone with a cellphone essentially is their own broadcast network. If you can build a reach for yourself, you're essentially an influencer.

I am looking forward to work on digital platforms more often than not.

The online thing has been really big for us: the YouTube videos, the MySpace.

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

I wasn't into social media at all, but when I decided I was going to put out my own music, I said, 'Okay, I'm just going to post it.' And that's when it started its rounds on the Internet, and people started to take an interest in me.

Thriving in the digital space is about constant commitment and engagement rather than being hit-driven like traditional media.

When I started performing, there wasn't Facebook and Social Media was not huge as it is now.

Technology has allowed me to reach my fans directly. Social media: it has been a complete revolution of how to interact, promote and share things.

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.

You've got to be very cognizant of the correlation between social media links and business because they don't always correlate as highly as people would like.