Roberto Civita Quotes

We are in the throes of a transition where every publication has to think of their digital strategy.

I don't think there are too many traditional media guys who really understood what the new digital media is about.

I am looking forward to work on digital platforms more often than not.

Thriving in the digital space is about constant commitment and engagement rather than being hit-driven like traditional media.

When I talk about the Internet, it's because young people are there. TV and radio are still what moves the masses, and you can't ignore that. But you also have to feed that monster that grows daily, which is the Internet.

I am not one of the new media experts working all the time with my computers and the PowerPoints and things of that sort.

On my end, I am still surprised that many media organizations are unable to adapt to new media formats and, more importantly, new network behaviors.

Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.

I think the media world is adjusting to the digital age.

Technology has changed our industry, and I think that's opened up different revenue streams and ways to make money and distribute television. It's made the global conversation easier, quicker.

To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.

We have many accommodation owners - people who own small hotels, villas and bungalows - and the digital economy has opened up a world of possibility for these business owners. Now, they can sell to and communicate with people around the world, and where Booking.com comes in is to help these accommodation owners adapt to the digital world.

I'll be amazed in my lifetime if my business gets to being 5 per cent online.

We live in the Internet age. Everyone wants clicks. Clicks are what sells.

There are not that many new media brands you can say that about nowadays.

I am extremely passionate about digital media and as a longtime user and fan of Yahoo!

The future of advertising is the Internet.

The power of digital distribution over physical retail outlets is you have a chance to create a global audience.

I realised that you couldn't use the tools of yesterday to communicate today's world. Basically, that was the big light that went on in my head.

Social and digital media is a bullet train, and that bullet train is not coming home.

There's an obvious marketing component to doing something digitally where you're reaching out to new readers that you can't do in the existing print marketplace, or that it's difficult to do in the existing print marketplace.

I don't think there are any new media I'd like to cover.

Blogging and traditional media work together. Twitter complements traditional media.

The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.

We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.