Jay Samit Quotes

We live in the Internet age. Everyone wants clicks. Clicks are what sells.

I don't think there are too many traditional media guys who really understood what the new digital media is about.

It became obvious to me that if Abril was to consider itself a communications group, it could not remain indefinitely in paper and ink.

I am extremely passionate about digital media and as a longtime user and fan of Yahoo!

We are in the throes of a transition where every publication has to think of their digital strategy.

The future of advertising is the Internet.

The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.

We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.

I am looking forward to work on digital platforms more often than not.

Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

When I talk about the Internet, it's because young people are there. TV and radio are still what moves the masses, and you can't ignore that. But you also have to feed that monster that grows daily, which is the Internet.

There's an obvious marketing component to doing something digitally where you're reaching out to new readers that you can't do in the existing print marketplace, or that it's difficult to do in the existing print marketplace.

I don't think there are any new media I'd like to cover.

I am not one of the new media experts working all the time with my computers and the PowerPoints and things of that sort.

Blog-based businesses have lower cost structures and are more 'authentic,' and as a result are drawing larger shares of ad budgets.

My advice to owners of fashion brands is that you have to give digital a seat at the board table. A lot of brands treat digital strategy as something on the side.

On my end, I am still surprised that many media organizations are unable to adapt to new media formats and, more importantly, new network behaviors.

Thriving in the digital space is about constant commitment and engagement rather than being hit-driven like traditional media.

There are not that many new media brands you can say that about nowadays.

Our eyeball hours are scarce, indeed. That's why Google wants us to do as much as possible online, in range of their ads, and is willing to spend billions creating more reasons and ways for us to do so.

Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.

One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.

Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.