Trevor Noah Quotes

I am extremely passionate about digital media and as a longtime user and fan of Yahoo!

We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.

To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.

I don't think there are too many traditional media guys who really understood what the new digital media is about.

It became obvious to me that if Abril was to consider itself a communications group, it could not remain indefinitely in paper and ink.

We are in the throes of a transition where every publication has to think of their digital strategy.

There's an obvious marketing component to doing something digitally where you're reaching out to new readers that you can't do in the existing print marketplace, or that it's difficult to do in the existing print marketplace.

I am not one of the new media experts working all the time with my computers and the PowerPoints and things of that sort.

My advice to owners of fashion brands is that you have to give digital a seat at the board table. A lot of brands treat digital strategy as something on the side.

I am looking forward to work on digital platforms more often than not.

Thriving in the digital space is about constant commitment and engagement rather than being hit-driven like traditional media.

I'll be amazed in my lifetime if my business gets to being 5 per cent online.

Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies.

The future of advertising is the Internet.

When I talk about the Internet, it's because young people are there. TV and radio are still what moves the masses, and you can't ignore that. But you also have to feed that monster that grows daily, which is the Internet.

Search, which is extremely important, represents about 5% of the page views on the Internet and 40% of the revenue. So, highly monetized.

I don't think there are any new media I'd like to cover.

Basically, the Internet is just the way now. It's the end-all, be-all of self-promotion. It's not like you got to burn CDs and pass them out or sell them. The Internet is a tool that reaches billions and billions of people. It's like a no-brainer to tie it in with self-promotion, or even label promotion.

The Web is going to capture an increasing share of people's attention, and billions of dollars are going to flow in. What Web 2.0 is about is harnessing those dollars in highly leverageable ways.

It's no easy task to either make money online as a publisher or to advertise your product in a world where attention is so fleeting and divided.

I don't think I would be here in an interview if YouTube wasn't in existence, if social media hadn't been developed, or if these platforms for artists to promote and develop their own careers hadn't become available.

People forget that YouTube is the second-largest search site on the Web. It just tells you the power of how many people live on YouTube.

From commercial companies to political campaigns, advertising dollars are increasingly being spent on the web, rather than on traditional media. Jeopardize this arrangement and a vast number of free Internet features and functions will evaporate in short order.

I have never done television, essentially, so the Internet has made me and opened avenues for me.

I do everything through Twitter, YouTube or the Internet somehow.