Michael Rapino Quotes

We live in a world where people consume most of their information on the cell phones. Anyone promoting a film or TV series is well served if they can create an active social media experience. It's the reality of the modern world.

Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.

The future of advertising is the Internet.

There's an obvious marketing component to doing something digitally where you're reaching out to new readers that you can't do in the existing print marketplace, or that it's difficult to do in the existing print marketplace.

Social media marketers have already shown unusual savvy in executing campaigns in Brazil.

There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'.

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

I don't think there are too many traditional media guys who really understood what the new digital media is about.

It became obvious to me that if Abril was to consider itself a communications group, it could not remain indefinitely in paper and ink.

We are in the throes of a transition where every publication has to think of their digital strategy.

I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

I think mobile advertising is going to be huge.

Ibotta represents the future of how mobile technology will be used to drive both in-store and online sales. Not only does Ibotta allow retailers to drive sales directly in store, but it also allows them to see what type of media engagement has the largest effect on resulting customer purchases.

We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

My advice to owners of fashion brands is that you have to give digital a seat at the board table. A lot of brands treat digital strategy as something on the side.

To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.

I am looking forward to work on digital platforms more often than not.

There are more and more properties joining us to benefit from and leverage our global online marketing expertise.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

If you can reach people in their pockets, on their lunch breaks, on their commutes to and from work, on recess at school, and make things they want to see, that's an amazing thing for a show like ours.

With social media, one can target the audience and reach out to the segment in a very precise, cost-effective manner.

I came from years and years in the direct marketing industry where everything is layered.

What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front of a link shortener,' it makes a lot of sense.