Marketing Strategies Quotes

Content is now the most import factor that decides a film's success at the box office, so we as filmmakers are all trying different stories.

I don't want to admit it, but I do enjoy the feedback from the audience. It's instant feedback. It's like, you could do a movie, shoot it for a year, wait six months, it comes out and you gotta do three weeks of marketing. Three weeks of that, and everyone goes, 'It sucks.'

The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.

All Marketers are liars tell stories.

The big problem isn’t piracy, it’s obscurity.

Stars have no say in the release of a film. There are too many factors involved.

The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.

People aren't buying records like they used to, so it's nice to try to figure out a way to make them do it. I would enjoy the same thing to own an old movie house, to try to trick people to come in - like having 3-D or Smell-o-Vision or Vibra-Vision or something. Mcguffins to get people interested.

When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between 'teenyboppers' and 'counterculture consumers.'

Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you're going to have to accept some different modes of thinking if you're going to get to them.

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

A few decades ago, many people didn't drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long.

Selling cookies helped me to realize that you needed to have a certain way to communicate with people. You also needed business skills. You knew you needed to sell a certain amount of boxes, so that gave me some business sense.

Obviously the commercial news media tries to get you worked up and terrified so you'll buy products that they're advertising.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

As a former small business owner, I recognize both the important role small businesses play in our economy and the broad universe of challenges that small business owners face in trying to make ends meet.

I mean, Justin Bieber, Taylor Swift, Ariana Grande, I think the young kids sell lot of records. But for an older kind of artist, more of a sort of heritage, vintage type of artist, you have to think outside the box.

I don't worry about great visuals that they showed that weren't actually running on real hardware. It doesn't matter. Gamers don't make their purchase decisions based on movies that were shown in May for products that come out in March.

Most campaigns rely on photographs because the moment you do something that is a graphic interpretation where any artistic license has been taken, I think a lot of people are scared that it's going to be perceived as propaganda.

A Realtor is an old fashioned Real Estate man with a neck tie. A Real Estate man sold you what you wanted, a Realtor sells you what you don't need. A Real Estate man showed you what you could raise on the land, a Realtor tells you what you can build on it.

Nothing except the mint can make money without advertising.

I must have done about 25,000 promos.

I used to know Madison Avenue advertisers. I didn't like 'em. Bunch of jerks.

Nobody talks about how Puffy went to Howard University or about Lil Wayne attending the University of Houston. All the young kids know is what they see on the videos. They don't realize that these guys have taken managerial and business courses, and know how to brand and how to market themselves. They're very smart.

One thing I learned from all my years in business is you really have to work with the experts: you can launch something yourself, but unless you have the expertise and the marketing strategies and machinery behind you, you'll never be successful.