Seth Godin Quotes

The greatest story ever told is, in fact, the greatest story ever sold

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

Advertising is the modern substitute for argument; its function is to make the worse appear the better.

Those who tell us to be in touch with our own desires are often merely trying to make us believe that what we want is the thing that they are selling. […] We're used to that kind of persuasion, for political candidates as well as commercial products.

If you're shameless enough, you can sell anything.

I love advertising because I love lying.

The art of advertising - untruthfulness combined with repetition.

There is no sale without the story; no knockout without the setup.

Marketing, when done well, is about story telling.

...in seduction, as in all forms of marketing, form superseds content.

Good marketers tell a story.

Lies are just stories, and stories are all that matter. We all tell stories. Some are more truthful than others, maybe, but in the end the only thing that counts is what you can make people believe.

The advertising industry is one of our most basic forms of communication and, allegedly, of information. Yet, obviously, much of this ostensible information is not purveyed to inform but to manipulate and to achieve a result - to make somebody think he needs something that very possibly he doesn't need, or to make him think one version of something is better than another version when the ground for such a belief really doesn't exist.

The oblique paradox of propaganda is that the lie in the throat becomes, by repetition, the truth in the heart.

Almost every single commercial on television for shampoo, sports shoes, drinks, food, clothes, perfume, cars, etc., is a short fairy tale, for they are given magical qualities.

Everyone is someone else's catalyst for selling something these days.

When people see political ads, they think someone's lying to them.

One of the things that we hope to do with 'Pitchmen' is to give people an appreciation of what we do.

Advertising - a judicious mixture of flattery and threats.

You can fool a person into going to see a movie with a good trailer.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is legalized lying.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

Business – the world's work – is the sale of lies

Propaganda is bad when it comes from the enemy. It is good when it comes from us.