Richard Branson Quotes

I realized why I need to start a new company. Not for the money. Not because I'm 'bored'. But because a company is a laboratory to try your ideas.

A new idea is rarely born like Venus attended by graces. More commonly it's modeled of baling wire and acne. More commonly it wheezes and tips over.

When you're in the editing process, you try different things and you get creative ideas.

There are people who say that you can't experiment... That condemns you to failure.

Musical accidents are a gold mine. The thing about accidental discoveries is they won't be made unless you put yourself in a position to make that discovery. To do that means hundreds of hours, days and weeks where you do things and don't discover anything.

BuzzFeed started as a lab with a small team where we would play with ideas.

If every effect of any new products or methods were required to be known before they could be produced and marketed, they would not be true innovations - and thus not represent new knowledge of what people would like, if offered.

Well, when you're trying to create things that are new, you have to be prepared to be on the edge of risk.

Being young is an advantage. You've grown up with games as the dominant entertainment. You have a lot of experience of video games. So what do you want to see that's not been done? Innovation is really low cost for you. You can afford to take risks and fail to execute new ideas.

Innovation happens because there are people out there doing and trying a lot of different things.

With any new medium, the full power is only unearthed with experimentation.

I just like to experiment.

There are so many ideas that I have in my mind, of projects that I would love to tackle, people I would love to work with, genres I would love to experiment with, and sounds that don't fit any of my previous projects that I need to find a home for.

We love experimentation. That's where the gold nuggets come from.

With innovation, there is always risk.

I like new products, I like when YouTube changes, I like when people have big ideas and try things out.

There is a premium on innovation and commercializing new ideas.

I miss that thing I used to do when I first started out where I would just spontaneously generate ideas and try things and see where they'd go.

I'm just trying to experiment with a lot of different stuff and see what comes out of it.

I wish more people would be allowed to take risks and try new things and new ideas because new ideas are what this industry desperately needs. I mean, how many shooters can you make?

Everybody's a mad scientist, and life is their lab.

What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.

All sorts of things can happen when you’re open to new ideas and playing around with things.

Risk taking and the drive to pursue innovative ideas are the fuel that stokes the entrepreneurial spirit.

You get the idea. Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once. There are no rules. You don't learn to walk by following rules. You learn by doing, and by falling over, and it's because you fall over that you learn to save yourself from falling over. It's the greatest thrill in the world and it runs away screaming at the first sight of bullet points.