Mastering the paradox of star brands is very difficult and rare - fortunately.
A successful entrepreneur is one who recognizes her blind spots. You may be the world's best engineer, but you probably have never run a 10-person sales force. You may be a brilliant marketer, but how do you structure a cap table?
I'm not sure I really am an entrepreneur. I'm not much of a businessman. I know I'm not a marketing guy. I do have an entrepreneurial lineage, though.
I'm the master marketer.
Scott Coker, I've known him such a long time, he's always been a straight shooter. He's always been very, very respectful towards me. He understands the business. He understands marketing and how to push the fighters to make them superstars in a household environment.
Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.
The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.
When it comes to fully understanding how to strategically move all the pieces on the marketing and distribution chess board on a worldwide basis, Jeff Blake is always thinking two moves ahead and that gives Sony a true competitive edge. He is the studio's secret weapon and while he would be the first to credit his fantastic sales and marketing team, there are few executives here that deserve more credit for our successes during the past several years than Jeff.
The only marketers who know what the hell they're doing are those who have worked in sales
There are more and more properties joining us to benefit from and leverage our global online marketing expertise.
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.
My dad is a marketing mastermind.
I mean, at the simplest level, my entire background was in marketing, which largely is about understanding a customer, being able to be intuitive, being able to be empathetic.
I am not as intelligent as Aamir Khan . I am barely managing to be in front of the camera. There are many people who know marketing well and surely Aamir knows much more than I do.
We are not into financial services, and we are not interested also because we find we are better in branded marketing enterprises.
Many dotcoms recruited people from existing companies who were quite experienced in finance, marketing, distribution and other disciplines but not necessarily experienced in the Web culture.
We are very fortunate to have Matt Carter join the Apollo board. Matt brings deep management, operations, marketing and international business expertise to the company, along with a track record of growing and strengthening well-known consumer brands.
I think Warner Bros. are probably some of the best people in marketing films in the world.
