Creative Content Quotes

Balaji has always had great market presence, be it in film or television - everyone was talking about the titles, about what happened on the sets, even the most bizarre and outrageous things are out there to be judged by audiences who inevitably decide to come to the theatres to watch our film.

The parallel we like to make.... is the idea of becoming the next Warner Brothers, which is a company that creates the content, but they also produce the content. They also distribute; they also market. So we say that because Fine Bros. and Warner Brothers is fun to say.

The Internet community started forming right when 'Buffy' started airing, and the notion of a show creator being anything other than a name people recognize on the screen was completely new.

Advertising is the rattling of a stick inside a swill bucket.

We really believe that Walt Disney is a very able company with great depth and a great set of franchises.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

I love Channel 4 and Clerkenwell Films, they aren't afraid to take risks.

Image, lyrics, content, storytelling, cohesive body of work - that's Prince to me.

Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only.

Great journalism will always attract readers. The words, pictures and graphics that are the stuff of journalism have to be brilliantly packaged; they must feed the mind and move the heart.

Well Ice H20 is my company that I plan to take to the next level with new artists, books, movies and so forth. It's more like a multimedia brand that I want to take to the next level and put some talented people on.

Early on, even in college, I figured out that it was just more interesting to me to create content than to write about other people. So that makes it more marketable.

I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.

I was on Warner Bros. for a minute.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

I think what working in a short film online is that the response from the audience is immediate whether your short film or web-series works or not, it is immediate. You can see comments and you can also see how many people have viewed it.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

We couldn't own Sci Fi; it's a genre. But we can own Syfy.

I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

Commercials capture your attention, that's all.

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

Promise, large promise, is the soul of an advertisement.

Just once, I'd like a commercial.