Troy Carter Quotes

We know that Google Earth and Google Maps have had a tremendous impact on Google traffic, users, brand, adoption, and advertisers. We also know Google News, for example, which we don't monetize, has had a tremendous impact on searches and on query quality. We know those people search more. Because we've measured it.

I believe Facebook is going all the way. They're going to reach a billion members and will be the biggest company in the world. It will be a platform everyone goes on the Internet through.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

There was a time when using TV to sell albums was frowned upon.

You've gotta really touch people to move them to buy your records.

Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

Music has always been and will always be a strong gateway to connect with consumers in an emotional hot state.

There's a lot of opportunity for game developers to show value to people, things they want to spend money on. I think offers are just another kind of ads.

I didn't have any role models of artists that were in the same playing field as me - making expensive videos, travelling, marketing and promoting an album.

I've tried different things through the years to get some play on mainstream. I'll try to tailor-make it.

I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way.

Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads.

Labels are curators of taste, and the best ones know how to monetize what an artist is trying to do.

Sometimes, you sit down to write a song, you don't realize what it's going to mean to somebody other than yourself.

If you can market smut and toilet paper, you can market movies.

It's unfortunate when I see brands spending a lot of time and money on creating online content that hardly anyone watches.

I want people to really care when I release an album.

Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand.

With social media, if you have a viral video people can like what you do and it's homegrown and very organic.

The music industry really has to learn a lesson from the tech industry about what scale means at the end of the day and learning how to monetize.

Pop music is what touches me the most.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

The infusion of technology and social marketing to bar spaces is a big opportunity.