Susan Wojcicki Quotes

Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.

I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.

The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.

My background was computer science and business school, so eventually I worked my way up where I was running product groups - development, testing, marketing, user education.

Product management really is the fusion between technology, what engineers do - and the business side.

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

When I was working at the game company, I wasn't just doing graphic design, I was doing the entire product management, so I would do the graphic design, I would create the advertisements, even the catch copies. I would figure out what kind of packaging and design of the packaging, so I was basically doing total product management at that time.

I enjoy looking at other people's products and learning from them. We take all of our competitors very seriously, as you know. You have to respect Intel. But we have our own tricks up our sleeves.

You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable.

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

Designing a product and understanding how it filters through into the market and into the rest of the company is very important to me.

Once you have a product that you are happy with, you the need to centralize things to continue growth.

The public don't know what they want; it's my job to tell them.

The talent for discovering the unique and marketable characteristics of a product and service is a designer's most valuable asset.

I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.

OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.

You have to make a decision whether it's a new product or you integrate it with an existing product. It takes time to work these things out.

Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible.

All media owners want to attract advertising revenue. Google is no different.

The time has come when advertising in some hands has reached the status of a science.

I've been good at product entrepreneuring.

Every time we bring someone in we ensure that they are a strategic thinker, but even more important that they understand that if the products aren't successful and the products don't sell that there won't be anything to strategize about.

You need to make certain decisions to expand your market.

I mean, you can't have advertising be the only official business of the information economy if the information economy is going to take over.

We want to make as big a market as we can with our current product.