Daniel Lyons Quotes

'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher - the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.

Dealing with ads is depressing. You don't make anyone's life better by making advertisements work better.

I think the ongoing discussion of the world of advertising is, 'Where is the soul in advertising?'

I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.

The time has come when advertising in some hands has reached the status of a science.

The advertising industry needs to keep evolving.

Advertising is 'an evil service'.

Advertising is speech. It's regulated because it's often effective speech.

With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity.

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

There is no rivalry between Google and traditional advertising.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.

I saw a subliminal advertising executive, but only for a second.

I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

Advertising is a symbol-manipulating occupation

Because I'm in advertising, not electricity!

As a profession advertising is young; as a force it is as old as the world.

People love advertising in particular but they hate advertising in general.

Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.

Advertising does something important as a sector - culturally and especially economically

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

I am responsible for creating and overseeing the future products that make up Google Advertising.