Maurice Saatchi Quotes

Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising - it's not even native content.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.

I think what's most important is for people to understand that they can advertise on Instagram.

The market for local advertising is in the billions.

Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search.

The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time.

Yahoo! is the only company with both scale and leadership in branded and search advertising.

Video will drive the share-shift in advertising.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

I don't think display advertising is the future of advertising.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

It's a good time to be in the content business though, the branded content business.

You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

The future of advertising is the Internet.

All media owners want to attract advertising revenue. Google is no different.

Driving up the value of the advertising is a big commitment for Microsoft.

I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

Social media marketers have already shown unusual savvy in executing campaigns in Brazil.

Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.

A magazine is simply a device to induce people to read advertising.

I saw a subliminal advertising executive, but only for a second.