Ross Levinsohn Quotes

People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.

I don't think display advertising is the future of advertising.

Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising - it's not even native content.

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

There is no rivalry between Google and traditional advertising.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.

It's a good time to be in the content business though, the branded content business.

We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.

A magazine is simply a device to induce people to read advertising.

As an industry, YouTube and digital content have a huge upside to creation and virally reach fans, and there's a multi-billion dollar business of advertising attached to that.

Money is flowing out of traditional advertising into experiential, social, and sports.

Across the board, Australian films need to have a lot more money spent on selling them.

Just as performers, I think you'd be an idiot not to utilize YouTube.

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

I think video advertising is a hugely compelling medium.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

Market size, particularly when you're dealing with major media markets, has an impact in terms of gathering attention.

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

TV is a level playing field, and you're competing for eyeballs.

There will always be storytelling, whether it's on the big silver screen, or it's your television or your iPhone or whatever, people will keep on telling stories.