I didn't mind spending 40 lakh on the promo of 'Jaane E Mann,' because big things need big money. A quality product has to be marketed well.
The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.
You can get on television all the time if you have the money to buy the time.
Market size, particularly when you're dealing with major media markets, has an impact in terms of gathering attention.
The market for local advertising is in the billions.
You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.
At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same customers was more than a dollar.
Video will drive the share-shift in advertising.
Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure.
When you buy toothpaste or detergent or gas, that is now used for the first time in your lifetime or my lifetime to support candidates in so-called 'independent ads.' Same thing for unions.
TV is still the place to grab the most eyeballs.
Google (and Bing and Yahoo!) don't 'owe' any company traffic. If a company has to spend more on advertising on Google, in addition to investing in search-engine-optimization, that is not a violation of any law.
The videos that I post every day are averaging 7 million views per day. And I post one of those a day. I spend an average of $200 a day to make that. The Disney show that I'm on, they spend $2 million over the course of five days to create one episode that gets 1.7 million views.
Across the board, Australian films need to have a lot more money spent on selling them.
Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.
The last bastion of competitiveness is local advertising sales. There's little being spent by local advertisers on the Internet. That's where local media have leverage.
If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional.
