The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's put big companies into completely reinventing their strategies.
Television is more of a business. You can't take as many risks, because there's so many channels now, and the advertising's dropping.
Content marketing is the only marketing left
I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
The low point for neon came in 1982, when Holiday Inn did away with its signature 'Great Sign,' replacing the neon extravaganza with a forgettable green plastic box.
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure.
It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.
Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over.
Trends in circulation and advertising - the rise of the Internet, which has made the daily newspaper look slow and unresponsive; the advent of Craigslist, which is wiping out classified advertising-have created a palpable sense of doom.
I feel like I was in the last graduating class of commercial actors. TiVo! I was out there before TiVo came out, man.
Advertising at its worst will be killed by the Internet. And rightly so.
Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.
