George Lois Quotes

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

I had this vivid dream and woke up and I wrote the 'MyPillow' logo all over the house.

Every single thing you see on-screen came out of somebody's creativity. It doesn't exist. Nature didn't deliver it to us. Everything had to be dreamed.

We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it.

It's the power of the brand. We've never formally advertised.

Images have a unique power to impart that which is beyond words.

I consider myself an inventor first and an entrepreneur second. In real life, my hero is Thomas Edison. He was a great inventor, but also an outstanding entrepreneur who was able to sell his inventions to the masses. He didn't just develop the light bulb; he invented the entire electric grid and power distribution system.

As a designer, you've always got to push yourself forward; you've always got to keep up with the trends or make your own trends. That's what I do.

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

Words have great cumulative power, but in the 21st century, a single image is much stronger. An image suggests the unvarnished truth. That is its power and its fiction.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

If advertising is not an official or state art, it is nonetheless clearly art.

In advertising not to be different is virtually suicidal.

I never tried to revolutionise photography; I just do what I do and keep my fingers crossed that people will like it.

An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.

You find a lot of ideas from my shows in adverts now. I find it a compliment.

Every day the eye is subject to a thousand tiny shocks as a thousand industries compete for the eye-kick, the visual hook that will lock the consumer into product for that crucial second where the tiny - or not so tiny - leap of the imagination is made.

Pictures have a lot more power than text. Text is just a bunch of little symbols. You have to actually read it and imagine it, and even that can be censored. With pictures, it's a lot more immediate.

There are fewer established rules in the way you tell a story for commercials than in features. It's a great little short story you get to play with.

Every filmmaker's just going to keep trying to make it the best you can make it: make it as potent and interesting and entertaining and exciting and tough and sexy as you can.

The creative brand of Cirque du Soleil is creativity.

The word 'Spanx' was funny. It made people laugh. No one ever forgot it.

Advertising is the 'wonder' in Wonder Bread.

The advertisers who believe in the selling power of jingles have never had to sell anything.

In advertising, not to be different is virtual suicide.