Ken Hakuta Quotes

If you can sell green toothpaste in this country, you can sell opera.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

I consider myself an inventor first and an entrepreneur second. In real life, my hero is Thomas Edison. He was a great inventor, but also an outstanding entrepreneur who was able to sell his inventions to the masses. He didn't just develop the light bulb; he invented the entire electric grid and power distribution system.

You need to invent things and you need to get them to people. You need to commercialize those inventions. Obviously, the best way we've come up with doing that is through companies.

How do people know what they want until we show them?

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

To me, all business is the same it's just the product that's different and you can have a diamond in your hand, but if you don't market it correctly, it just becomes another piece of coal.

I've always been obsessed with marketing and media. I always wanted to be a business brand owner. I wanted to create things.

Having a good idea is one thing, but persuading other people to buy it is quite another. Good inventors are polymaths: they think with their hands and their brains. They're experts in design, engineering and business.

I find out what the world needs. Then I go ahead and try to invent it

Britain is famous for being great at inventing and poor at commercializing.

The public don't know what they want; it's my job to tell them.

Build a better mousetrap and the world will beat a path to your door.

Design and technology should be the subject where mathematical brainboxes and science whizzkids turn their bright ideas into useful products.

The infomercial business has been good to me.

Advertising moves people toward goods; merchandising moves goods toward people.

When you create something that is popular, when you create a solution, you're an innovator, and you solve problems for people and they like what you have to offer, of course you automatically make money.

Apple has great marketing, among the best PR and marketing in the world.

I'm not opposed to doing a fashion line, but I want to make sure it's the right thing and make sure its something people actually want instead of putting out a bunch of stuff that's already been done.

Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.

Marketing is designed to bring people into something.

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

Definitely, starting my own brand would be really exciting.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.