Rosser Reeves Quotes

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Advertising is the principal reason why the business man has come to inherit the earth.

If you can sell green toothpaste in this country, you can sell opera.

Advertising doesn't create a product advantage. It can only convey it.

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

Advertising generally works to reinforce consumer trends rather than to initiate them.

Advertising is a very fundamental need, so I don't think it's going to go away.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

When I did inventions, I always thought only of the invention itself, but the kids would ask for marketing materials.

I long for the day when advertising will become a business for a grown man.

Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

The public don't know what they want; it's my job to tell them.

Advertising is a wonderful lubricant for business, if it's used properly.

Everything is designed to help you sell out.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

Advertising moves people toward goods; merchandising moves goods toward people.

Advertising is totally unnecessary. Unless you hope to make money.

We are pushing hard to find quality advertising clients.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

We're obviously going to spend a lot in marketing because we think the product sells itself.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?