If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
I think the ongoing discussion of the world of advertising is, 'Where is the soul in advertising?'
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
I do remember the moment when, as a child, I realized that the things we call 'TV shows' are really just the stuff that gets put between commercials. Later, I came to see that the kinds of things that get on 'free' TV are shows that help sell products.
The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products. (128)
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
I do not regard advertising as entertainment or an art form, but as a medium of information.
Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
Can somebody explain to me why Pepsi and Coke advertise? Are we missing something? Seriously, everyone in this room has drank enough Pepsi and Coke in their lifetime they could piss it for a week.
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
A commercial is a commercial.
I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Advertising is totally unnecessary. Unless you hope to make money.
Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
The point of advertising is to destroy markets.
If you can afford to advertise, you don't need to.
Advertising doesn't create a product advantage. It can only convey it.
Advertising generally works to reinforce consumer trends rather than to initiate them.
A magazine is simply a device to induce people to read advertising.
It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.
It did what all ads are supposed to do: create an anxiety relievable by purchase.
The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.
