Bob Filner Quotes

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion.

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

I do remember the moment when, as a child, I realized that the things we call 'TV shows' are really just the stuff that gets put between commercials. Later, I came to see that the kinds of things that get on 'free' TV are shows that help sell products.

The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.

The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'

Advertising generally works to reinforce consumer trends rather than to initiate them.

The force of the advertising word and image dwarfs the power of other literature in the 20th century.

Advertising's always been a considerable pressure on publishers.

Pop culture or advertising doesn't work perfectly. No one is watching and mindlessly accepting every part of the narrative or ideology.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Mass demand has been created almost entirely through the development of advertising.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

Advertisements contain the only truths to be relied on in a newspaper.

Language thus becomes monumental because of the mutations of advertising.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

If you really think about it, when watching television, you have product placement all the time.

Now, product placement, whichever way you look at it, whether you like it or you think it's disgusting, or whatever, it's what it is.

Hey, if I had my choice for social engineering, I'd declare an automatic R-rating for any movie that depicts television commercials. There's a truly dangerous influence on our children.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

The critic is the only independent source of information. The rest is advertising.