If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.
I believe that music is connected by human passions and curiosities rather than by marketing strategies.
At the end of the day, how many ads did it take to convince you to use Facebook or Twitter? It wasn't marketing or advertising that convinced you to use these services. It was their value.
An awful lot of filmmaking and playmaking is taken over by marketers and publicists, who set about to tell people what to think. And people feel safer that way. But it's not safe, and the whole wonderful thing that cinema and filmmakers can contribute is to go into the not-safe land of real life.
Now it really is, believe it or not, 90% of the films are green lit, not by the studio heads, but by the marketing department.
How can you put out a meaningful drama when every fifteen minutes proceedings are interrupted by twelve dancing rabbits with toilet paper? No dramatic art form should be dictated and controlled by men whose training and instincts are cut of an entirely different cloth. The fact remains that these gentlemen sell consumer goods, not an art form.
When the Mac ad campaign was in full swing, I quickened my pace as I went past certain bus stops. My wife told me that she loyally took a piece of chewing gum off my nose once.
The fact is that Hollywood, from as early as the sixties to the present time, has ghettoized cinema into the big industry, a marketing industry. In doing this, the audiences have lost touch with the aspects of film which were to be informative and educational and even spiritual.
Since turning 40 I happily moisturise - I have what's called a regime - but I'm always in two minds because I have no idea if I'm completely wasting my money. They feel nice when they are on but I can't stop wondering, 'Am I succumbing to the same nonsense I try to fight against in other areas?'
The solution as consumers is - perhaps surprisingly - to take adverts very, very seriously. We should ask ourselves what it is that we find lovely in them - the visions of friendship, togetherness, repose, or whatever. And then consider what would actually help us find these qualities in our lives.
A few decades ago, many people didn't drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long.
What we see is what they're trying to sell us.
Children are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and capitalist machine gone awry.
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
I think this whole division between the genres has more to do with marketing than anything else. It's terrible for the culture of music.
I feel like I'm small and mighty and pack a powerful punch, just like Tide PODS.
Advertising is tax deductible, so we all pay for the privilege of being manipulated and controlled.
I don't think people buy technology products because of the personalities of the people behind them.
I've had it-the agencies, the winking, the networks, the ratings. Anyone who thinks TV is an art medium is crazy-it's an advertising medium.
Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.
Sometimes you do get caught up in the midst of becoming... a product, a brand, and not having a say in any of that.
Advertising is the principal reason why the business man has come to inherit the earth.
Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.
I feel like I have way more resources, way more experience. I'm better. But my fans romanticize the earlier stuff, and I don't think it's just like a nostalgia thing of "He's not as good" - I think it's because that earlier stuff was aggressively marketed as a lifestyle to them.
America's great talent, I think, is to generate desires that would never have occurred, natively,... and to make those desires so painfully real that money becomes a fiction, an imaginary means to some concrete end.
