Robert Webb Quotes

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Mass demand has been created almost entirely through the development of advertising.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

Advertising is the principal reason why the business man has come to inherit the earth.

Advertising generally works to reinforce consumer trends rather than to initiate them.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.

People internalise marketing.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Advertising is a wonderful lubricant for business, if it's used properly.

I try to maintain a high level of coolness. Which means I've gotta look at lot of magazines. I've gotta look at a lot of ads to see what people want to wear.

Advertising treats all products with the reverence and the seriousness due to sacraments.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

If somebody tweets 'I like Coca-Cola,' does that mean that they're actually going to buy Coca-Cola? One can? Two cans? Three cans? If they retweet someone else's Tweet, does that mean they're going to buy it?

Brand names aren't important to me at all.

Most entertainment is trying to get you. It's tested, like toothpaste.

We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

Commercials were once TV's version of the church. Which is to say, you couldn't offend the sponsor; therefore, certain values had to be underscored in the subject matter.