Marketing Campaign Quotes

My first thing was a McDonald's commercial.

When the Mac ad campaign was in full swing, I quickened my pace as I went past certain bus stops. My wife told me that she loyally took a piece of chewing gum off my nose once.

Plan the sale when you plan the ad.

It's really hard to make an original movie of any kind that succeeds in the theatrical market place, in the wide release market place.

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

I started with the Target Company in 1993 when their Christmas theme that year was 'It's A Wonderful Life,' and they reunited the actors who played the Bailey kids. So we went all over and really had a blast getting the love from all of the fans and thought, 'Whoopty-doo, there's something going on here.'

I don't want to have my face on the cover of a Wheaties box. I wanna have my face on the cover of a Rice Krispies box. "Snap, Krackle, Mitch and Pop"!

We don't decide how a movie will be distributed until it's finished. It might be on iTunes, it might be on 3,000 theaters, but we make that decision after the fact.

A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper.

Even when I did 'New York Undercover' I put together a five-year marketing and promotional campaign to maximize the exposure of that show.

I'm so thrilled to be partnering up with William Rast. I'm such a fan of the brand and being a part of the new campaign has been amazing.

I'm very excited to be teaming up with Merck for the 'Lets Go There' Campaign. It's a really important campaign to me because it's something that celebrates women.

My first commercial was for Miller High Life beer.

I love Obama to talk about Chrysler. It's the cheapest bloody advertising I can get.

The Pork Marketing Board worked with advertising and marketing firms to position the pig as a sort of four-legged chicken - a healthy part of any low-fat lifestyle. The Other White Meat campaign launched in 1987 and was so successful at selling lean pork cuts, it actually hurt the rest of the pig.

I wanted to launch 'Youngblood' with an exclusive relationship with ComiXology because I believe that they can provide the extra push that a launch like this requires.

I'm a longtime fan of American Eagle, so when they approached me about joining their 'Live Your Life' campaign, it already felt like an organic fit.

I would say that the Nipsey Hussle 'Crenshaw' release was an example of All Money In creating an artificial scarcity campaign for the physical side of 'Crenshaw.'

I was just trickling releases out slowly and building the Deadmau5 brand slowly. There was never this big marketing machine behind it or anything like that.

We did the 'MacGruber' Super Bowl spot for Pepsi, which generated some outside interest. We have a sketch where a guy blows up after 90 seconds. How are we going to make that into a movie?

The Guess Guy has to have a masculine presence and project a strong personality as a counterpoint to the sensuality of the women in the campaigns. With Tom Skerritt, I think people thought he was an interesting - maybe not the most obvious - choice for a Guess campaign. However, I felt he had that perfect combination that was right for the brand.

When Kellogg's brought up the idea of the tiger, they sent me a caricature of Tony to see if I could create something for them. After messing around for some time I came up with the 'Great!' roar, and that's how it's been since then.

Richard Nixon... was just offered $2 million by Schick to do a television commercial - for Gillette.

I'm thrilled with the work Tim Palen and his marketing team have done on the film. It's appropriately disturbing and thought-provoking how the campaign promotes 'Catching Fire' while simultaneously promoting the Capitol's punitive forms of entertainment.

I did Hilary Duff's 'With Love' music video-slash-fragrance ad.