Malik Yoba Quotes

Promoting a record on a major label is like running a minor military campaign.

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

I don't give interviews on Chanel because it is not useful for the Chanel business.

Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies.

A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

Many a small thing has been made large by the right kind of advertising.

I spoke to the 'Wine Spectator' because that's PR; that's how you sell wine.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release.

I don't mind doing publicity but I want to make sure it's the right type and it's about promoting my music and not me.

UFC has failed to market and promote me appropriately.

I mean, I don't mind promoting a movie, or talking to the press if it's going to be used in some way.

The public relations warriors fought and lost Monte Carlo's Battle of the Magazine Covers.

When the product is right, you don't have to be a great marketer.

You can talk about reality TV if you want to, but guess what - it was a big commercial for Kym Whitley.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

A media-only campaign has its advantages, but it also has its very severe disadvantages.

No one wants to risk a million dollars on a few laughs. The big, flashy commercials are out. The soft sell is out.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

I have realised that it has become essential to promote your film. God forbid, if a film doesn't run, I shouldn't be blamed for that.

If other members of the Hindi film fraternity are doing aggressive promotional campaigns, then I can do the same.

Everyone can benefit from seeing smart marketing.