David R. Ellis Quotes

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

I spoke to the 'Wine Spectator' because that's PR; that's how you sell wine.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Launching a newspaper without a coherent idea of how you're going to promote it, or get it to people who might want to read it, is like launching a boat without a rudder or an engine... or a hull, now that I think about it.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

Advertising doesn't create a product advantage. It can only convey it.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Advertising is what you do when you can't go see somebody. That's all it is.

Many a small thing has been made large by the right kind of advertising.

I don't give interviews on Chanel because it is not useful for the Chanel business.

You can talk about reality TV if you want to, but guess what - it was a big commercial for Kym Whitley.

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

People don't understand the logistics of advertising.